I’m a South Korean immigrant turned US citizen, now living the American Dream.
The best creative decisions that moved iconic brands came from slowing down when everyone else wanted to move fast. Asking the question nobody wanted to answer. Designing from what was actually true rather than what was comfortable. Bandaids only hide the symptoms—addressing the real problem takes time and consideration, but it’s always worth it. That’s how you build something that lasts.
Leading creative means holding two things at once: the vision and the standard. I’ve built studios from scratch, scaled global teams across complex organizations, and fought for the work when it mattered, because a world-class culture doesn’t happen by accident. It gets built deliberately, protected fiercely, and modeled from the top. Every. Single. Day.
I lead from the work, not above it. That’s always been the difference.
Outside the studio, I’m a wife and mother who speaks to high school immigrants through the Tiger Woods Foundation in Anaheim. The belief that creative work opens doors for people doesn’t stop at five o’clock. Kindness is free and shouldn’t be rare.
Have a challenging creative problem to solve? Let’s talk.